GIM argo: the competence centre

As one of the 7 competence centres of Gesellschaft für Innovative Marktforschung (GIM) based in Heidelberg, GIM argo focuses on innovation, trends and future.

What edge do we have over others?

Innovation instead of utopia:
By intelligently integrating analyses of societal trends and cultural change with insight-oriented consumer research, we enable the development of innovations that are forward looking and yet practical in everyday life.

Research and consultancy:
With process-oriented research and consultancy services we support our customers in developing innovative products and marketing activities, finding the best way to address target groups and creating effective marketing communication.

Insights and implementation:
From our pool of knowledge on societal trends, consumer contexts and consumer motivations, we come up with corridors of action, which we then consolidate into practicable concepts during special workshops in collaboration with our clients.