Our team

The team of the Competence Centre GIM argo consists of market and trend researchers with many years' involvement in various innovation processes and a host of experience gained in the research departments of different institutions.

The staff at GIM argo:

Dr. Kerstin Ullrich (Managing Director)
Cultural Sociologist

Prior to GIM: research and teaching in the field of cultural sociology (in particular changing values and collective identities)
Main foci: FMCG, media, ethnological methodology, research into the future, creative workshops

Dr. Christian Wenger (Research Manager)
Social Economist

Prior to GIM: research and teaching in the field of media and cultural studies; consumer research; city marketing
Main foci: methodology development (quantitative and qualitative), FMCG, lifestyles, changing values