Online Diary

Online Diaries offer the same individual, deep and creative insights into consumers' everyday life as traditional diaries.

But over and above this, they offer far more flexible, versatile and faster options for use:

• Combination of qualitative and quantitative methods
• Online focus groups
• Pinboards
• Sociograms with downloadable photos
• Posting of stimulus material (concepts, campaign material) for immediate evaluation

It is precisely the speed of this tool that increases the quality of the research, since it is possible to take immediate counter-measures in the event of any errors or misunderstandings on the part of the respondents. One can also reach target groups who are only prepared to devote a minimal amount of time to surveys.

The Online Diaries are of course tailored to clients' individual needs and developed in accordance with the research objective.