Global Trend Monitoring

The world is small ... but wonderfully diverse

Is your brand present throughout the world, and do you want to know what?s happening there? Would you like to know which trends are asserting themselves in the crucial markets, and which are still restricted to a small area? Do you rely upon an understanding of cultural similarities and differences in the adaptation of trends in order to promote both product development and brand management?

Global Trend Monitoring isn?t classic consumer research, but operates instead on the level of meta-trends, namely long-term trends that encompass different sectors. It?s important here to work with the right sources: on the one hand this means the media, which functions worldwide as a multiplier and catalyst of trends; on the other hand this involves scientific and non-scientific experts who possess the requisite strategic vision.

GIM argo has developed a Global Trend Monitoring system with which one can analyse global trends and their cultural connotations. Depending on the question posed and the objective, we offer you two different modules that are both online-based:

• Online Media & Trend Database
• Online Delphi Forum

Both modules can be applied internationally, provide the client with transparency in the research process, and allow brief reporting intervals.