Innovation Management

So that innovations no longer happen by chance

Are you active in a whirlwind market and keen to use innovations to secure your market position? Do you want to make your brand future-proof? But you?re not sure how to tackle this in a targeted way.

Innovation management means introducing more structure, commitment and purposefulness into the procedures you?ve previously used to generate and implement ideas.

GIM argo works together with the client in a process that?s organised in fixed steps:

• Innovation audit: identification of areas of opportunity and innovation need gaps
• Knowledge transfer: bringing together and exchange of knowledge
• External knowledge input: carrying out of additional primary or secondary research
• Idea generation: structured and facilitated development of ideas in innovation workshops
• Concept development: joint working in iterative Concept Labs
• Acceptance testing: monitoring success via quantitative or qualitative testing with consumers