Young people as a target group - new structures require new formulae (a media evening)

For some years now, young people have been proving to be an increasingly difficult target group for companies and the media. The formulae of the past are only of limited suitability when it comes to appealing to young people, and the increasing division into groups and style trends is also making it harder and harder in practice to talk about a uniform target group. This event starts off by describing the structure of the phenomenon of the ?Youth of Today?, and then business practice offers an enlightening perspective as to how the media sector should deal with the challenge set by a target group of this sort.

Event venue:

Offenburg University of Applied Sciences, Offenburg campus

Event date:

Wednesday, 18 January 2006 at 19.30

Speakers:

Dr. Christian Wenger, Research Manager at GIM argo, Heidelberg
Uli Weissbrod, Editor-in-Chief of ?Young? woman?s magazine

Chair:

Prof. Dr. Thomas Breyer-Mayländer, Offenburg University of Applied Sciences